Internet sales are the worst, for dealers that is. I have said myself, and have heard, those five words in the title thousands of times while I was employed in the biff-niss of cars.
The internet is the scourge of the car business at present. In fact it has been since the late nineties. Though I was not in the car business then I can tell you what I know. I was in High School in the nineties. Yes, I did in fact graduate.
This knowledge was passed down to me from the old- timers on the sales floor.
The Original Salty- Dogs
The Fore- Fathers of Fucking You Over
Therefore it’s validity will remain unknown, but car guy folk- lore usually starts with a kernel or two of truth believe it or not.
The late 1990s would bring to the show room a new type of customer. They would hold papers in their hands showing the FACTORY COST of new vehicles they were interested in.
They’d say, “I got this off of the Internet”.
I like to imagine it like the Stock Market Crash of 1929 but instead of bankers jumping from tall buildings, Car- Guys were getting into insurance sales and real estate. Do believe those industries have old- schoolers in them. I see them on TV from time- to- time. I can smell dog salt.
So since then dealers now have entire Internet Departments in place to handle these ‘online inquiries’. Usually those departments are staffed by non- sales oriented individuals that are rarely paid on department profit , since those profits are a complete travesty.
The internet department is about volume sales. “Move the Metal” as old dogs say, but they used to ‘Rape with Metal’, it was a different time then, like I said before.
INTERNET CONFIDENTIAL will break it down nice and easy.
It’s for the folks who’d like to hang onto a little dignity during the car buying process. I will eliminate 90% of the wack- tactics some dealers use before you ever set foot on that dealers car lot.
THE CONTENT IS COMING SOON.
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CAR BUYING IS ABOUT TO GET A LOT EASIER